BRAND REFRESH | OVERVIEW
RATIONALE VIDEO | EXTERNAL ABO
RATIONALE VIDEO | INTERNAL STAFF
SOCIAL MEDIA | #LIVEXS
Pushing our audience to get them out of their comfort zone on a journey they never considered, to embrace the adventure of life, live fully every day, fuel it with XS, share along the way and build a business of their own.
SOCIAL MEDIA | SAMPLE POSTS
PRE-LAUNCH
2 Weeks Prior
Campaign posting frequency – 2 posts per week on all platforms
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Defining what it means to #LiveXS
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Teaser assets needed – 1 adventure/lifestyle video to introduce the #LiveXS Campaign, 2 lifestyle product shots with silver bullet cans, 1 timeline of XS can designs ending with blank can with a “?”
LAUNCH
Campaign posting frequency – 2 posts per week on all platforms
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Packaging reveal
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Education/sharing
POST LAUNCH
Campaign posting frequency – 2 posts per week on all platforms
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Product in lifestyle
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Local Market Challenge TBD - Show us how you #LiveXS
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We want to see how you #LiveXS with your XS products. Show us how the new design of XS pushes you to live your best life! We want to see your epic adventure photos, show us your rad lifestyle, and fuel your business along the way!
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Global contest after local
SOCIAL MEDIA | CALENDAR
VISUAL ASSETS | PHOTOGRAPHY
VISUAL ASSETS | GRAPHICS
Large graphics that show the entire array of flavors. Contrast between a splash of color, clean white and shades of gray.
Creating a visual connection between our variety of flavors and the outdoor journey that's being fueled.
VISUAL ASSETS | ENVIRONMENTAL
Attract attention to your booth or expo area by displaying the full array of cans.
The combination of white and colors allow it be eye catching but not overbearing.
Extra large displays create a very dynamic and 3D textures that can be combined
with stand alone vertical banners, ceiling mounted flags and interior furniture.
VISUAL ASSETS | SOCIAL
Swipe to reveal entire lineup.
Collage images into one long graphic.
VISUAL ASSETS | PRINTED
Magazine advertising can focus on
the LiveXS motto via lifestyle photography
and dynamic product visuals
Apparel design adopts adventure driven themes focusing
on outdoor elements that are in line with the new brand direction.
VISUAL ASSETS | APPAREL
Gear uses a combination of lifestyle adventure images driven
by our influencers and graphic designs to create modern patches.
VISUAL ASSETS | GEAR
VISUAL ASSETS | CATEGORIES (PILLARS)
SALES PROMOTION | LIVEXS
