WHAT IS LiveXS
 
 

BRAND REFRESH | OVERVIEW

OVERVIEW
PRE-LAUNCH
ACTIVITIES
LAUNCH
ACTIVITIES
POST-LAUNCH
ACTIVITIES
GLOBAL REFRESH
SALES PROMOTION
DIGITAL & SOCIAL
SUPPORT
 

RATIONALE VIDEO | EXTERNAL ABO

RATIONALE VIDEO | INTERNAL STAFF

 

SOCIAL MEDIA | #LIVEXS

Pushing our audience to get them out of their comfort zone on a journey they never considered, to embrace the adventure of life, live fully every day, fuel it with XS, share along the way and build a business of their own.

SOCIAL MEDIA | SAMPLE POSTS

PRE-LAUNCH

2 Weeks Prior

Campaign posting frequency – 2 posts per week on all platforms

  • Defining what it means to #LiveXS

  • Teaser assets needed – 1 adventure/lifestyle video to introduce the #LiveXS Campaign, 2 lifestyle product shots with silver bullet cans, 1 timeline of XS can designs ending with blank can with a “?”

LAUNCH

Campaign posting frequency – 2 posts per week on all platforms

  • Packaging reveal

  • Education/sharing

POST LAUNCH

Campaign posting frequency – 2 posts per week on all platforms

  • Product in lifestyle

  • Local Market Challenge TBD - Show us how you #LiveXS

    • We want to see how you #LiveXS with your XS products. Show us how the new design of XS pushes you to live your best life! We want to see your epic adventure photos, show us your rad lifestyle, and fuel your business along the way!

  • Global contest after local

 
 

SOCIAL MEDIA | CALENDAR

VISUAL ASSETS | PHOTOGRAPHY

VISUAL ASSETS | GRAPHICS

Large graphics that show the entire array of flavors. Contrast between a splash of color, clean white and shades of gray.

Creating a visual connection between our variety of flavors and the outdoor journey that's being fueled.

VISUAL ASSETS | ENVIRONMENTAL

Attract attention to your booth or expo area by displaying the full array of cans.

The combination of white and colors allow it be eye catching but not overbearing.

Extra large displays create a very dynamic and 3D textures that can be combined

with stand alone vertical banners, ceiling mounted flags and interior furniture.

VISUAL ASSETS | SOCIAL

Swipe to reveal entire lineup.

Collage images into one long graphic.

VISUAL ASSETS | PRINTED

Magazine advertising can focus on

the LiveXS motto via lifestyle photography

and dynamic product visuals

Apparel design adopts adventure driven themes focusing

on outdoor elements that are in line with the new brand direction.

VISUAL ASSETS | APPAREL

Gear uses a combination of lifestyle adventure images driven

by our influencers and graphic designs to create modern patches.

VISUAL ASSETS | GEAR

VISUAL ASSETS | CATEGORIES (PILLARS)

LiveXS SALES PROMOTION

SALES PROMOTION | LIVEXS

1/1

X